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We surveyed 500+ GTM professionals to uncover the most critical trends, cha= llenges and opportunities shaping another transformative year. =20 In this infographic, 2026 B2B Content Marketing Predictions <https://mkto.t= echtarget.com/MDk1LVBDTi03NTkAAAGf9ISMK1KM9jKcZ94kdpUTpqw-CR9_GgE7Vj6i7CiFT= X7ejUwixWL3obyMZq76SLTKDZCFAfA=3D>, you=E2=80=99ll get expert forecasts and= insights on: - Shifting content priorities to thrive in a hyper-competitive, upended la= ndscape - Integrating AI to boost efficiency without losing efficacy - Countering audience skepticism with trust-building tactics Download now: https://www.informatechtarget.com/infographic/2026-b2b-conten= t-marketing-predictions-2/?utm_source=3Demail&utm_campaign=3D2026-b2b-conte= nt-marketing-predictions&utm_term=3Dsend-2 About this email: This email is published by Informa TechTarget Corporate Marketing. =C2=A9 T= echTarget, Inc. All rights reserved. Designated trademarks and brands are t= he property of their respective owners. When you access content from this email, your information may be shared wit= h the sponsors of that content as described in our Privacy Policy. <https:/= /mkto.techtarget.com/MDk1LVBDTi03NTkAAAGf9ISMKpwofC1Rdwpa6QbDJbEFJeU35mnI5X= UkkjWslrGbt_CQjwVeBMzLf442xB9pjRKfttE=3D> If you no longer wish to receive these emails and would like to unsubscribe= , please click here <https://mkto.techtarget.com/MDk1LVBDTi03NTkAAAGf9ISMKj= wMqWCcfBShdo3vPaeaGdF2f34DERLxEnH6lOmLhAnAFWSYccidg1ACnDA9YBEk6NA=3D>. About BrightTALK BrightTALK is a B2B marketing platform for content marketing and demand gen= eration. It is a subsidiary of TechTarget, Inc. (Nasdaq: TTGT). Informa Tec= hTarget informs, influences and connects the world=E2=80=99s technology buy= ers and sellers, to accelerate growth from R&D to ROI. 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overflow:hidden; border-width:0; display:none !importan= t;">We surveyed 500+ GTM professionals to uncover the most critical trends,= challenges and opportunities...</div>=20 <a href=3D "https://mkto.techtarget.com/MDk1LVBDTi03NTkAAAGf9ISMKvwcJ9hOGyAakZNEA5FV2-= cpYu8BDUd9zZKgwfBrDPH4G35legF2m8MbtykGLSy4Wqg=3D" style=3D"text-decoration:= none" reportname=3D"https://www.bitpipe.com?hpsrc=3Dtrue" frontuid=3D"19381= 909" > </a> =20 <!-- end blank gif row --> =20 <!--Full width table start-->=20 <table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" clas= s=3D"ttgt_full_wrap" bgcolor=3D"#F5F5F5">=20 <tbody>=20 <tr>=20 <td align=3D"center" valign=3D"top" class=3D"mktoContainer boxedbackground"= id=3D"template_wrapper"> <table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" alig= n=3D"center" class=3D"mktoModule" id=3D"BrightTALK-Header_Logo2eb97dcf-7527= -4947-ab7d-0d0a106a00c8">=20 <tbody>=20 <tr>=20 <td align=3D"center" valign=3D"top">=20 <table width=3D"650" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align= =3D"center" style=3D"width:650px;" class=3D"ttgt_wrapper" bgcolor=3D"#f5f5f= 5">=20 <tbody>=20 <tr>=20 <td align=3D"center" valign=3D"top" style=3D"padding:5px 40px 9px;" class= =3D"header_logo">=20 <table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0">=20 <tbody>=20 <tr>=20 <td height=3D"0px" style=3D"line-height:1px; 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backgroun= d-repeat:no-repeat; background-size:cover;" height=3D"250" background=3D"ht= tps://reg.techtarget.com/rs/095-PCN-759/images/2026-B2B-Content-Marketing-P= redictions_Webinar-Series_Email-Banner.jpg" align=3D"center" valign=3D"top"= >=20 <!--[if gte mso 9]> =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<v:rect xmlns:v= =3D"urn:schemas-microsoft-com:vml" fill=3D"true" stroke=3D"false" style=3D"= width:650px;height:250;"mktolockimgsize=3D"true"> =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<v:fill type=3D= "frame" src=3D"https://reg.techtarget.com/rs/095-PCN-759/images/2026-B2B-Co= ntent-Marketing-Predictions_Webinar-Series_Email-Banner.jpg" color=3D"#0022= 44" /> =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<v:textbox styl= e=3D"mso-fit-shape-to-text:false" inset=3D"0,0,0,0"> =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<![endif]-->=20 <table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" styl= e=3D"width:650px;" class=3D"ttgt_wrapper">=20 <tbody>=20 <tr>=20 <td width=3D"40" class=3D"ttgt_spacer"> </td>=20 <td align=3D"center" valign=3D"middle">=20 <table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" styl= e=3D"width:570px;" class=3D"ttgt_wrapper">=20 <tbody>=20 <tr>=20 <td height=3D"32" style=3D"line-height:1px; font-size:1px;"> </td>=20 </tr>=20 <tr>=20 <td align=3D"center" valign=3D"top">=20 <table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0">=20 <tbody>=20 <tr>=20 <td width=3D"800" align=3D"center" valign=3D"top" class=3D"ttgt_clear">=20 <table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0">=20 <tbody>=20 <tr>=20 <td align=3D"left" valign=3D"top" class=3D"ttgt_wht" style=3D"font-family:A= ptos, sans-serif; font-size:20px; color:#ffffff; font-weight:400;">=20 <div class=3D"mktoText" id=3D"header_2col_image_w_text_and_cta-Leader">=20 <p>INFOGRAPHIC<br /></p>=20 </div> </td>=20 </tr>=20 <tr>=20 <td align=3D"left" valign=3D"top" class=3D"ttgt_wht ttgt_font26" style=3D"f= ont-family:Aptos, sans-serif; font-size:28px; color:#ffffff; font-weight:bo= ld;">=20 <div class=3D"mktoText" id=3D"header_2col_image_w_text_and_cta-headline2">= =20 <p>2026 B2B Content</p>=20 <p>Marketing Predictions</p>=20 </div> </td>=20 </tr>=20 <tr>=20 <td height=3D"14" style=3D"line-height:1px; font-size:1px;"> </td>=20 </tr>=20 <tr>=20 <td align=3D"left" valign=3D"top"> <a href=3D "https://mkto.techtarget.com/MDk1LVBDTi03NTkAAAGf9ISMK6xgNUPi8ajUfNulaF1OcT= WdEmsb4bf5-kq0_Im9u4OTDeq1C1r3rY7vJksRKuVBdo0=3D" class=3D"btn-rollover-her= o" target=3D"_blank" style=3D"background-color:#aae6ff;border-width:1px;bor= der-style:solid;border-color:#aae6ff;mso-border-alt:8px solid #aae6ff;font-= size:13px;color:#002244;font-family: Aptos, sans-serif;font-weight:bold;tex= t-decoration:none;padding-top:10px;padding-bottom:12px;padding-right:25px;p= adding-left:25px;display:inline-block;mso-padding-alt:0px;border-radius:3px= !important;" > Download Your Copy </a>=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center">= =20 <tbody>=20 </tbody>=20 </table> </td>=20 </tr>=20 </tbody>=20 </table> </td>=20 <td width=3D"120" class=3D"ttgt_clear" height=3D"10" style=3D"line-height:1= px; font-size:1px;"> </td>=20 <td width=3D"150" align=3D"center" valign=3D"top" class=3D"ttgt_clear">=20 <table width=3D"150" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align= =3D"right" class=3D"ttgt_wrapper">=20 <tbody>=20 <tr>=20 <td height=3D"10" style=3D"line-height:1px; font-size:1px;" class=3D"ttgt_h= ide"> </td>=20 </tr>=20 </tbody>=20 </table> </td>=20 </tr>=20 </tbody>=20 </table> </td>=20 </tr>=20 <tr>=20 <td height=3D"32" style=3D"line-height:1px; font-size:1px;"> </td>=20 </tr>=20 </tbody>=20 </table> </td>=20 <td width=3D"40" class=3D"ttgt_spacer"> </td>=20 </tr>=20 </tbody>=20 </table>=20 <!--[if gte mso 9]> =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</v:textbox> =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</v:rect> =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<![endif]--> </= td>=20 </tr>=20 </tbody>=20 </table> </td>=20 </tr>=20 </tbody>=20 </table> <table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" alig= n=3D"center" class=3D"mktoModule" id=3D"White_Divider-2ba753fb5-7011-4ccd-a= 9f7-d7049f54024a">=20 <tbody>=20 <tr>=20 <td align=3D"center" valign=3D"top">=20 <table width=3D"650" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align= =3D"center" style=3D"width:650px;" class=3D"ttgt_wrapper" bgcolor=3D"#FFFFF= F">=20 <tbody>=20 <tr>=20 <td class=3D"ttgt_height" height=3D"25" style=3D"line-height:1px; font-size= :1px;"> </td>=20 </tr>=20 </tbody>=20 </table> </td>=20 </tr>=20 </tbody>=20 </table> <table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" alig= n=3D"center" class=3D"mktoModule" id=3D"subheadlineefedd36e-aa06-42ab-a3fb-= 2457da43469e">=20 <tbody>=20 <tr>=20 <td align=3D"center" valign=3D"top">=20 <table width=3D"650" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align= =3D"center" style=3D"width:650px;" class=3D"ttgt_wrapper" bgcolor=3D"#FFFFF= F">=20 <tbody>=20 <tr>=20 <td align=3D"left" valign=3D"top" class=3D"ttgt_green ttgt_pad2" style=3D"f= ont-family:Aptos, sans-serif; font-size:18px; line-height:24px; color:#0022= 44; font-weight:bold; padding:0px 25px 20px;">=20 <div class=3D"mktoText" id=3D"subheadline_text52ff355a-838f-4727-a11b-de40b= 3e8d002">=20 <p>What's in the cards for B2B content marketing in 2026?</p>=20 </div> </td>=20 </tr>=20 </tbody>=20 </table> </td>=20 </tr>=20 </tbody>=20 </table> <table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" alig= n=3D"center" class=3D"mktoModule" id=3D"body_text">=20 <tbody>=20 <tr>=20 <td align=3D"center" valign=3D"top">=20 <table width=3D"650" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align= =3D"center" style=3D"width:650px;" class=3D"ttgt_wrapper" bgcolor=3D"#FFFFF= F">=20 <tbody>=20 <tr>=20 <td align=3D"center" valign=3D"top" style=3D"padding:0px 25px 25px;" class= =3D"ttgt_pad2">=20 <table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" styl= e=3D"width:600px;" class=3D"ttgt_wrapper">=20 <tbody>=20 <tr>=20 <td align=3D"left" valign=3D"top" class=3D"ttgt_dGray" style=3D"font-family= :Aptos, sans-serif; font-size:16px; line-height:22px; color:#333333;">=20 <div class=3D"mktoText" id=3D"body_text_text">=20 <p>We surveyed 500+ GTM professionals to uncover the most critical trends, = challenges and opportunities shaping another transformative year.<br /> <br= />In this infographic, <span style=3D"color: #003cb2;"><a href=3D "https://mkto.techtarget.com/MDk1LVBDTi03NTkAAAGf9ISMK6xgNUPi8ajUfNulaF1OcT= WdEmsb4bf5-kq0_Im9u4OTDeq1C1r3rY7vJksRKuVBdo0=3D" target=3D"_blank" style= =3D"color: #003cb2;" ><span style=3D"text-decoration: underline;"><strong>2026 B2B Content Marke= ting Predictions</strong></span></a></span>, you=E2=80=99ll get expert= forecasts and insights on:</p>=20 <ul>=20 <li>Shifting content priorities to thrive in a hyper-competitive, upended l= andscape</li>=20 <li>Integrating AI to boost efficiency without losing efficacy</li>=20 <li>Countering audience skepticism with trust-building tactics</li>=20 </ul>=20 </div> </td>=20 </tr>=20 </tbody>=20 </table> </td>=20 </tr>=20 </tbody>=20 </table> </td>=20 </tr>=20 </tbody>=20 </table> <table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" alig= n=3D"center" class=3D"mktoModule" id=3D"cta_centered_short-arctic">=20 <tbody>=20 <tr>=20 <td align=3D"center" valign=3D"top">=20 <table width=3D"650" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align= =3D"center" style=3D"width:650px;" class=3D"ttgt_wrapper" bgcolor=3D"#FFFFF= F">=20 <tbody>=20 <tr>=20 <td align=3D"center" valign=3D"top" style=3D"padding:0px 25px 25px;" class= =3D"ttgt_pad2">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center" st= yle=3D"max-width:296px;">=20 </table>=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center">= =20 <tbody>=20 <tr>=20 <td align=3D"left" valign=3D"top"> <a href=3D "https://mkto.techtarget.com/MDk1LVBDTi03NTkAAAGf9ISMK6xgNUPi8ajUfNulaF1OcT= WdEmsb4bf5-kq0_Im9u4OTDeq1C1r3rY7vJksRKuVBdo0=3D" class=3D"btn-rollover-arc= tic" target=3D"_blank" style=3D"background-color:#aae6ff;border-width:1px;b= order-style:solid;border-color:#aae6ff;mso-border-alt:8px solid #aae6ff;fon= t-size:13px;color:#002244;font-family: Aptos, sans-serif;font-weight:bold;t= ext-decoration:none;padding-top:10px;padding-bottom:12px;padding-right:25px= ;padding-left:25px;display:inline-block;mso-padding-alt:0px;border-radius:3= px !important;" > Download Your Copy </a>=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center">= =20 <tbody>=20 </tbody>=20 </table> </td>=20 </tr>=20 </tbody>=20 </table> </td>=20 </tr>=20 </tbody>=20 </table> </td>=20 </tr>=20 </tbody>=20 </table> <table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" alig= n=3D"center" class=3D"mktoModule" id=3D"divider_white">=20 <tbody>=20 <tr>=20 <td align=3D"center" valign=3D"top">=20 <table width=3D"650" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align= =3D"center" style=3D"width:650px;" class=3D"ttgt_wrapper" bgcolor=3D"#FFFFF= F">=20 <tbody>=20 <tr>=20 <td class=3D"ttgt_height" height=3D"25" style=3D"line-height:1px; 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