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MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_460820161_147141825.1766547014927" X-Binding: bg-sj-01 List-Unsubscribe-Post: List-Unsubscribe=One-Click List-Unsubscribe: <https://mkto.techtarget.com/u/MDk1LVBDTi03NTkAAAGe7WD1Cm_neA7rN8-icHJVTZ_VtaJlv5dhCjVDCj86z6HYUoqCgPtryL3_1HSAQcwbi783Ln0=?emailAddress=MDk1LVBDTi03NTkAAAGe7WD1CtnJdr6E3GgAZAGXA1QIljdg34PANFEnnbFdBAcQ4xguNVqvkywKlQxaQQ>, <mailto:ORLVAOCVPFDHQTDEFVXVQ2LCOBMGSLLKOJAT2PI=.123410.39659.9@unsub-sj.mktomail.com> X-MarketoID: 095-PCN-759:0:39002:377051:1963323:39659:9:123410:15016732-6 X-PVIQ: mkto-095PCN759-000001-000000-123410 X-Mailfrom: 095-PCN-759.0.123410.0.0.39659.9.15016732-6@em-sj-77.mktomail.com X-MktArchive: false X-MSYS-API: {"options":{"open_tracking":false,"click_tracking":false}} X-MktMailDKIM: true X-Spam-Status: No, score=0.3 X-Spam-Score: 3 X-Spam-Bar: / X-Ham-Report: =?ISO-8859-1?Q?Spam_detection_software=2C_running_on_the_system_=22cloudbhc=2Ecloud?= =?ISO-8859-1?Q?itzone=2Ecom=22=2C=0A_has_NOT_identified_this_incomin?= =?ISO-8859-1?Q?g_email_as_spam=2E__The_original=0A_message_has_been_?= =?ISO-8859-1?Q?attached_to_this_so_you_can_view_it_or_label=0A_simil?= =?ISO-8859-1?Q?ar_future_email=2E__If_you_have_any_questions=2C_see=0A_?= =?ISO-8859-1?Q?root=5C=40localhost_for_details=2E=0A_Content_preview?= =?ISO-8859-1?Q?=3A__INFOGRAPHIC_Effective_Content_Distribution_in_a_?= =?ISO-8859-1?Q?Self-Service=0A____World_While_AI-search_is_gaining_m?= =?ISO-8859-1?Q?omentum=2C_buyers_are_raising_questions_of=0A____trus?= =?ISO-8859-1?Q?t=2C_and_are_incorporating_trusted_sources_in_their_r?= =?ISO-8859-1?Q?esearch_patterns=2C=0A___including_key_editors=2C_out?= =?ISO-8859-1?Q?lets_and_analysts=2E_That=E2=80=99s_why_=5B=2E=2E=2E=5D_?= =?ISO-8859-1?Q?=0A_Content_analysis_details=3A___=280=2E3_points=2C_?= =?ISO-8859-1?Q?5=2E0_requir X-Spam-Flag: NO ------=_Part_460820161_147141825.1766547014927 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable INFOGRAPHIC Effective Content Distribution in a Self-Service World While AI-search is gaining momentum, buyers are raising questions of trust,= and are incorporating trusted sources in their research patterns, includin= g key editors, outlets and analysts. That=E2=80=99s why it=E2=80=99s essent= ial for marketers to have a clear plan of where their content =E2=80=9Clive= s=E2=80=9D so buyers can easily discover it. Download Effective Content Distribution in a Self-Service World, an=20 infographic based on data from Informa TechTarget=E2=80=99s 2025 Media Cons= umption and Vendor Engagement Study, to learn where today's increasingly se= lf-service IT buyers go for answers when they're researching solutions and = how to adapt your content distribution strategy to effectively reach these = autonomous buyers at each stage of their research journey. Download Your Copy: https://www.informatechtarget.com/infographic/effective= -content-distribution-in-a-self-service-world/?utm_source=3Demail&utm_campa= ign=3Deffective-content-distribution-in-a-self-service-world&utm_term=3Dsen= d-3 About this email: This email is published by Informa TechTarget Corporate Marketing. =C2=A920= 25 TechTarget, Inc. All rights reserved. Designated trademarks and brands a= re the property of their respective owners. When you access content from this email, your information may be shared wit= h the sponsors of that content as described in our Privacy Policy. <https:/= /mkto.techtarget.com/MDk1LVBDTi03NTkAAAGe7WD1Ci6qSZgRHqkNuWGaCe_d6bgDabt91x= 767z1jgGewZomVgheAhFRXkiLNOn8OUnpcBSU=3D> If you no longer wish to receive these emails and would like to unsubscribe= , please click here <https://mkto.techtarget.com/MDk1LVBDTi03NTkAAAGe7WD1Ci= GaCwqGedKS66d8Qs0tDL6wRXwFaKwcCeX3dN7i7Thu_jvKX4YXlr9FKWbRY6QNjFg=3D>. About BrightTALK BrightTALK is a B2B marketing platform for content marketing and demand gen= eration. It is a subsidiary of TechTarget, Inc. (Nasdaq: TTGT). Informa Tec= hTarget informs, influences and connects the world=E2=80=99s technology buy= ers and sellers, to accelerate growth from R&D to ROI. 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overflow:hidden; border-width:0; display:none !importan= t;">Learn where today's increasingly self-service IT buyers go for answers = when they're researching solutions...</div>=20 <a href=3D "https://mkto.techtarget.com/MDk1LVBDTi03NTkAAAGe7WD1CmhOu7uZnZZhshtr4SIYxv= UzkfJaRGtetA_dcTKfeQzy6FY_Uh7JfWxX_8buqvcd5DQ=3D" style=3D"text-decoration:= none" reportname=3D"https://www.bitpipe.com?hpsrc=3Dtrue" frontuid=3D"19381= 909" > </a> =20 <!-- end blank gif row --> =20 <!--Full width table start-->=20 <table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" clas= s=3D"ttgt_full_wrap" bgcolor=3D"#F5F5F5">=20 <tbody>=20 <tr>=20 <td align=3D"center" valign=3D"top" class=3D"mktoContainer boxedbackground"= id=3D"template_wrapper"> <table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" alig= n=3D"center" class=3D"mktoModule" id=3D"BrightTALK-Header_Logo8a3691f7-2fb7= -4a0c-bdcd-30a30277dd4d">=20 <tbody>=20 <tr>=20 <td align=3D"center" valign=3D"top">=20 <table width=3D"650" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align= =3D"center" style=3D"width:650px;" class=3D"ttgt_wrapper" bgcolor=3D"#f5f5f= 5">=20 <tbody>=20 <tr>=20 <td align=3D"center" valign=3D"top" style=3D"padding:5px 40px 9px;" class= =3D"header_logo">=20 <table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0">=20 <tbody>=20 <tr>=20 <td height=3D"0px" style=3D"line-height:1px; 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font-size:1px;"> </td>=20 </tr>=20 <tr>=20 <td align=3D"center" valign=3D"top">=20 <table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0">=20 <tbody>=20 <tr>=20 <td width=3D"800" align=3D"center" valign=3D"top" class=3D"ttgt_clear">=20 <table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0">=20 <tbody>=20 <tr>=20 <td align=3D"left" valign=3D"top" class=3D"ttgt_wht" style=3D"font-family:A= ptos, sans-serif; font-size:20px; color:#ffffff; font-weight:400;">=20 <div class=3D"mktoText" id=3D"header_2col_image_w_text_and_cta-Leader">=20 <p>INFOGRAPHIC<br /></p>=20 </div> </td>=20 </tr>=20 <tr>=20 <td align=3D"left" valign=3D"top" class=3D"ttgt_wht ttgt_font26" style=3D"f= ont-family:Aptos, sans-serif; font-size:28px; color:#ffffff; font-weight:bo= ld;">=20 <div class=3D"mktoText" id=3D"header_2col_image_w_text_and_cta-headline2">= =20 <p>Effective Content Distribution in a Self-Service World</p>=20 </div> </td>=20 </tr>=20 <tr>=20 <td height=3D"14" style=3D"line-height:1px; font-size:1px;"> </td>=20 </tr>=20 <tr>=20 <td align=3D"left" valign=3D"top"> <a href=3D "https://mkto.techtarget.com/MDk1LVBDTi03NTkAAAGe7WD1C62zMQvCisiR5cl8LsSrV-= sYbx1S7r2yRAeO50szMnuBr8IBWdLJ-9CuqW8dpQ_dVAw=3D" class=3D"btn-rollover-her= o" target=3D"_blank" style=3D"background-color:#aae6ff;border-width:1px;bor= der-style:solid;border-color:#aae6ff;mso-border-alt:8px solid #aae6ff;font-= size:13px;color:#002244;font-family: Aptos, sans-serif;font-weight:bold;tex= t-decoration:none;padding-top:10px;padding-bottom:12px;padding-right:25px;p= adding-left:25px;display:inline-block;mso-padding-alt:0px;border-radius:3px= !important;" > Download Your Copy </a>=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center">= =20 <tbody>=20 </tbody>=20 </table> </td>=20 </tr>=20 </tbody>=20 </table> </td>=20 <td width=3D"120" class=3D"ttgt_clear" height=3D"10" style=3D"line-height:1= px; font-size:1px;"> </td>=20 <td width=3D"150" align=3D"center" valign=3D"top" class=3D"ttgt_clear">=20 <table width=3D"150" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align= =3D"right" class=3D"ttgt_wrapper">=20 <tbody>=20 <tr>=20 <td height=3D"10" style=3D"line-height:1px; font-size:1px;" class=3D"ttgt_h= ide"> </td>=20 </tr>=20 </tbody>=20 </table> </td>=20 </tr>=20 </tbody>=20 </table> </td>=20 </tr>=20 <tr>=20 <td height=3D"32" style=3D"line-height:1px; font-size:1px;"> </td>=20 </tr>=20 </tbody>=20 </table> </td>=20 <td width=3D"40" class=3D"ttgt_spacer"> </td>=20 </tr>=20 </tbody>=20 </table>=20 <!--[if gte mso 9]> =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</v:textbox> =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</v:rect> =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<![endif]--> </= td>=20 </tr>=20 </tbody>=20 </table> </td>=20 </tr>=20 </tbody>=20 </table> <table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" alig= n=3D"center" class=3D"mktoModule" id=3D"divider_whited11364d4-8b3a-4b1d-9d8= 9-bddeafc29238">=20 <tbody>=20 <tr>=20 <td align=3D"center" valign=3D"top">=20 <table width=3D"650" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align= =3D"center" style=3D"width:650px;" class=3D"ttgt_wrapper" bgcolor=3D"#FFFFF= F">=20 <tbody>=20 <tr>=20 <td class=3D"ttgt_height" height=3D"25" style=3D"line-height:1px; font-size= :1px;"> </td>=20 </tr>=20 </tbody>=20 </table> </td>=20 </tr>=20 </tbody>=20 </table> <table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" alig= n=3D"center" class=3D"mktoModule" id=3D"body_text">=20 <tbody>=20 <tr>=20 <td align=3D"center" valign=3D"top">=20 <table width=3D"650" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align= =3D"center" style=3D"width:650px;" class=3D"ttgt_wrapper" bgcolor=3D"#FFFFF= F">=20 <tbody>=20 <tr>=20 <td align=3D"center" valign=3D"top" style=3D"padding:0px 25px 25px;" class= =3D"ttgt_pad2">=20 <table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" styl= e=3D"width:600px;" class=3D"ttgt_wrapper">=20 <tbody>=20 <tr>=20 <td align=3D"left" valign=3D"top" class=3D"ttgt_dGray" style=3D"font-family= :Aptos, sans-serif; font-size:16px; line-height:22px; color:#333333;">=20 <div class=3D"mktoText" id=3D"body_text_text">=20 <p>While AI-search is gaining momentum, buyers are raising questions of tru= st, and are incorporating trusted sources in their research patterns, inclu= ding key editors, outlets and analysts. That=E2=80=99s why it=E2=80=99s ess= ential for marketers to have a clear plan of where their content =E2=80=9Cl= ives=E2=80=9D so buyers can easily discover it.<br /><br /> Download <span = style=3D"color: #003cb2;"><a href=3D "https://mkto.techtarget.com/MDk1LVBDTi03NTkAAAGe7WD1C62zMQvCisiR5cl8LsSrV-= sYbx1S7r2yRAeO50szMnuBr8IBWdLJ-9CuqW8dpQ_dVAw=3D" target=3D"_blank" style= =3D"color: #003cb2;" ><span style=3D"text-decoration: underline;"><strong>Effective Content Dist= ribution in a Self-Service World</strong></span></a></span>, an infographic= based on data from Informa TechTarget=E2=80=99s <em>2025 Media Consumption= and Vendor Engagement Study</em>, to learn where today's increasingly self= -service IT buyers go for answers when they're researching solutions and ho= w to adapt your content distribution strategy to effectively reach these au= tonomous buyers at each stage of their research journey.</p>=20 </div> </td>=20 </tr>=20 </tbody>=20 </table> </td>=20 </tr>=20 </tbody>=20 </table> </td>=20 </tr>=20 </tbody>=20 </table> <table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" alig= n=3D"center" class=3D"mktoModule" id=3D"cta_centered_short-arctic">=20 <tbody>=20 <tr>=20 <td align=3D"center" valign=3D"top">=20 <table width=3D"650" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align= =3D"center" style=3D"width:650px;" class=3D"ttgt_wrapper" bgcolor=3D"#FFFFF= F">=20 <tbody>=20 <tr>=20 <td align=3D"center" valign=3D"top" style=3D"padding:0px 25px 25px;" class= =3D"ttgt_pad2">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center" st= yle=3D"max-width:296px;">=20 </table>=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center">= =20 <tbody>=20 <tr>=20 <td align=3D"left" valign=3D"top"> <a href=3D "https://mkto.techtarget.com/MDk1LVBDTi03NTkAAAGe7WD1C62zMQvCisiR5cl8LsSrV-= sYbx1S7r2yRAeO50szMnuBr8IBWdLJ-9CuqW8dpQ_dVAw=3D" class=3D"btn-rollover-arc= tic" target=3D"_blank" style=3D"background-color:#AAE6FF;border-width:1px;b= order-style:solid;border-color:#AAE6FF;mso-border-alt:8px solid #AAE6FF;fon= t-size:13px;color:#002244;font-family: Aptos, sans-serif;font-weight:bold;t= ext-decoration:none;padding-top:10px;padding-bottom:12px;padding-right:25px= ;padding-left:25px;display:inline-block;mso-padding-alt:0px;border-radius:3= px !important;" > Download Your Copy </a>=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center">= =20 <tbody>=20 </tbody>=20 </table> </td>=20 </tr>=20 </tbody>=20 </table> </td>=20 </tr>=20 </tbody>=20 </table> </td>=20 </tr>=20 </tbody>=20 </table> <table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" alig= n=3D"center" class=3D"mktoModule" id=3D"divider_white">=20 <tbody>=20 <tr>=20 <td align=3D"center" valign=3D"top">=20 <table width=3D"650" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align= =3D"center" style=3D"width:650px;" class=3D"ttgt_wrapper" bgcolor=3D"#FFFFF= F">=20 <tbody>=20 <tr>=20 <td class=3D"ttgt_height" height=3D"25" style=3D"line-height:1px; 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