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Date: Tue, 16 Dec 2025 23:45:31 -0600 (CST)
From: Informa TechTarget <corpmarketing@mail.informatechtarget.com>
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Message-ID: <1679178351.304381262.1765950331487@sjmktmail-batch1m.marketo.org>
Subject: AI + data: Planning for Better Competitiveness through Better
 Personalization
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E-BOOK
Building Trust in B2B in the Age of Skepticism

Personalization in the B2B go-to-market focuses on using information to cre=
ate value for prospects and customers specific to them. Simply put, compani=
es should be striving to better personalize to the prospects they=E2=80=99r=
e already prioritizing in their plans. The proof is in according to Boston =
Consulting Group (BCG) research: Companies that personalize better grow rev=
enue 10% faster than their peers.

In our strategy guide, A High-Level Guide to B2B Personalization in the AI =
Era, based on conversations with BCG researcher and best-selling business a=
uthor David Edelman, we explain the rationales, opportunities and next step=
s needed to become more competitive as AI-powered go-to-markets evolve. Dow=
nload it today to understand how AI and data together can empower your team=
s to deliver more value to your customers and prospects and more revenue to=
 your company.

Get the Guide: https://www.informatechtarget.com/white-paper-ebook/a-high-l=
evel-guide-to-b2b-personalization-in-the-ai-era/?utm_source=3Demail&utm_cam=
paign=3Da-high-level-guide-to-b2b-personalization-in-the-ai-era&utm_term=3D=
send-1t

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 create...</div>=20
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<p>E-BOOK<br /></p>=20
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ld;">=20
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<p>Building Trust in B2B in the Age of Skepticism</p>=20
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<div class=3D"mktoText" id=3D"body_text_text">=20
<p>Personalization in the B2B go-to-market focuses on using information to =
create value for prospects and customers specific to them. Simply put, comp=
anies should be striving to better personalize to the prospects they=E2=80=
=99re already prioritizing in their plans. The proof is in according to Bos=
ton Consulting Group (BCG) research: Companies that personalize better grow=
 revenue 10% faster than their peers.<br /><br />In our strategy guide,&nbs=
p;<span style=3D"text-decoration: underline;"><strong><span style=3D"color:=
 #003cb2;"><a href=3D
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