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Delivery-date: Tue, 16 Dec 2025 10:52:43 +0500
Date: Mon, 15 Dec 2025 23:52:36 -0600 (CST)
From: Informa TechTarget <corpmarketing@mail.informatechtarget.com>
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To: info@onebox.pk
Message-ID: <761995501.389534798.1765864356957@sjmktmail-batch1a.marketo.org>
Subject: From Volume To Precision: Why Quality Beats Quantity In Modern
 Demand Gen
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E-BOOK
Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engageme=
nt
The classic demand gen funnel has been useful to a point. It=E2=80=99s a wa=
y to help Marketing benchmark performance and specifically, how well they=
=E2=80=99re doing in surfacing topically interested people. However, especi=
ally considering the rise of ABM, the industry is beginning to recognize ma=
jor shortcomings with the traditional funnel-based approach. Many of these =
are, in fact, leading to =E2=80=9CDead-End=E2=80=9D demand.=20

Download Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer=
 Engagement <https://mkto.techtarget.com/MDk1LVBDTi03NTkAAAGexLBsVd8lpvcEux=
uOAGw7tP-klXOF31CCI4uRK_FH8zTpwff7bewktinefNnRgKdHXiEC1IU=3D> to learn:

=09- Why successful demand gen programs are shifting focus from volume to p=
recision
=09- How real purchase intent data helps to more successfully identify and =
engage buying teams
=09- New processes to help build and maintain real engagement through the p=
urchase cycle
=09- How to better measure demand gen success with metrics that matter
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tcomings are emerging...</div>=20
<a href=3D
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<p>E-BOOK<br /></p>=20
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ld;">=20
<div class=3D"mktoText" id=3D"header_2col_image_w_text_and_cta-headline2">=
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<p>Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engag=
ement</p>=20
</div> </td>=20
</tr>=20
<tr>=20
<td height=3D"14" style=3D"line-height:1px; font-size:1px;">&nbsp;</td>=20
</tr>=20
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<td align=3D"left" valign=3D"top"> <a href=3D
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<p>The classic demand gen funnel has been useful to a point. It=E2=80=99s a=
 way to help Marketing benchmark performance and specifically, how well the=
y=E2=80=99re doing in surfacing topically interested people. However, espec=
ially considering the rise of ABM, the industry is beginning to recognize m=
ajor shortcomings with the traditional funnel-based approach. Many of these=
 are, in fact, leading to =E2=80=9CDead-End=E2=80=9D demand. <br /><br />Do=
wnload <span style=3D"color: #003cb2;"><a href=3D
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