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But without a clear path towards intent data adoption, busi= nesses can put themselves at serious risk of further GTM performance declin= es. In our e-book, Driving Intent Data Adoption within Your Sales Organization = <https://mkto.techtarget.com/MDk1LVBDTi03NTkAAAGeqn9YPv4h7uGlBCmENBfV5HSnR3= oJaOjLKuWAhAKnRWVSicLkg9OCbteyLegEQnOVwqfIqBo=3D>, we look into where teams= should focus to drive faster intent adoption and how they can best impleme= nt high-quality intent data signals to get ahead. Plus, you'll get tips dir= ectly from sellers on how they are using intent data in their processes. About this email: This email is published by Informa TechTarget Corporate Marketing. =C2=A920= 25 TechTarget, Inc. All rights reserved. Designated trademarks and brands a= re the property of their respective owners. When you access content from this email, your information may be shared wit= h the sponsors of that content as described in our Privacy Policy. <https:/= /mkto.techtarget.com/MDk1LVBDTi03NTkAAAGeqn9YPsouATkExZH-delUrgKSndLbk2Z_kp= DaB-b77xj28Q5AZi4qURnh05mKYWVGUqBaz3k=3D> If you no longer wish to receive these emails and would like to unsubscribe= , please click here <https://mkto.techtarget.com/MDk1LVBDTi03NTkAAAGeqn9YPg= 0cS5v22CFDYf79f7JDcWA6UFoTPfOktsT8zkCrI1tm9_GqNeCl2SRL7HijFXEiQ0c=3D>. About Informa TechTarget Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the worl= d=E2=80=99s technology buyers and sellers, to accelerate growth from R&D to= ROI. 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}</style><div id="emailPreHeader" style="mso-hide:all; visibility:hidden; opacity:0; color:transparent; mso-line-height-rule:exactly; line-height:0; font-size:0px; overflow:hidden; border-width:0; display:none !important;">Sales teams are rushing to adopt precise person-level behavioral insight to keep up with B2B buyers that have become more digital and self-directed than ever before...</div> <a href= "https://mkto.techtarget.com/MDk1LVBDTi03NTkAAAGeqn9YPtSIvUjmPqWxz_WYU_WvQjEBLNe4pxDII7EZfvGoq-E4ozQJJs5zjQHNG_q9wmfusog=" style="text-decoration:none" reportname="https://www.bitpipe.com?hpsrc=true" frontuid="19381909" > </a> <!-- end blank gif row --> <!--Full width table start--> <table width="100%" border="0" cellspacing="0" cellpadding="0" class="ttgt_full_wrap" bgcolor="#F5F5F5"> <tbody> <tr> <td align="center" valign="top" class="mktoContainer boxedbackground" id="template_wrapper"> <table width="100%" border="0" cellspacing="0" cellpadding="0" align="center" class="mktoModule" id="Informa-TechTarget-Header_Logo"> <tbody> <tr> <td align="center" valign="top"> <table width="650" border="0" cellspacing="0" cellpadding="0" align="center" style="width:650px;" class="ttgt_wrapper" bgcolor="#f5f5f5"> <tbody> <tr> <td align="center" valign="top" style="padding:10px 40px 0px;" class="header_logo"> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody> <tr> <td height="0px" style="line-height:1px; 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background-repeat:no-repeat; background-size:cover;" height="250" background="https://reg.techtarget.com/rs/095-PCN-759/images/TT_DrivingIntentDataAdoption_email_hero-1300x500.png" align="center" valign="top"> <!--[if gte mso 9]> <v:rect xmlns:v="urn:schemas-microsoft-com:vml" fill="true" stroke="false" style="width:650px;height:250;"mktolockimgsize="true"> <v:fill type="frame" src="https://reg.techtarget.com/rs/095-PCN-759/images/TT_DrivingIntentDataAdoption_email_hero-1300x500.png" color="#002244" /> <v:textbox style="mso-fit-shape-to-text:false" inset="0,0,0,0"> <![endif]--> <table width="100%" border="0" cellspacing="0" cellpadding="0" style="width:650px;" class="ttgt_wrapper"> <tbody> <tr> <td width="40" class="ttgt_spacer"> </td> <td align="center" valign="middle"> <table width="100%" border="0" cellspacing="0" cellpadding="0" style="width:570px;" class="ttgt_wrapper"> <tbody> <tr> <td height="32" style="line-height:1px; font-size:1px;"> </td> </tr> <tr> <td align="center" valign="top"> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody> <tr> <td width="500" align="center" valign="top" class="ttgt_clear"> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody> <tr> <td align="left" valign="top" class="ttgt_wht" style="font-family:Aptos, sans-serif; font-size:20px; color:#ffffff; font-weight:400;"> <div class="mktoText" id="header_2col_image_w_text_and_cta-Leader"> <p>E-BOOK<br /></p> </div> </td> </tr> <tr> <td align="left" valign="top" class="ttgt_wht ttgt_font26" style="font-family:Aptos, sans-serif; font-size:28px; color:#ffffff; font-weight:bold;"> <div class="mktoText" id="header_2col_image_w_text_and_cta-headline2"> <p>Driving Intent Data Adoption within Your Sales Organization</p> </div> </td> </tr> <tr> <td height="14" style="line-height:1px; font-size:1px;"> </td> </tr> <tr> <td align="left" valign="top"> <a href= "https://mkto.techtarget.com/MDk1LVBDTi03NTkAAAGeqn9YPu1T8KP4PbhAseSjBicnBaZ3op4FJuEOno5Ct-zIWPvR6y2yS_Vg4DyKbYVz4JbKNTo=" class="btn-rollover-hero" target="_blank" style="background-color:#aae6ff;border-width:1px;border-style:solid;border-color:#aae6ff;mso-border-alt:8px solid #aae6ff;font-size:13px;color:#002244;font-family: Aptos, sans-serif;font-weight:bold;text-decoration:none;padding-top:10px;padding-bottom:12px;padding-right:25px;padding-left:25px;display:inline-block;mso-padding-alt:0px;border-radius:3px !important;" > Download Your Copy </a> <table border="0" cellspacing="0" cellpadding="0" align="center"> <tbody> </tbody> </table> </td> </tr> </tbody> </table> </td> <td width="120" class="ttgt_clear" height="10" style="line-height:1px; font-size:1px;"> </td> <td width="150" align="center" valign="top" class="ttgt_clear"> <table width="150" border="0" cellspacing="0" cellpadding="0" align="right" class="ttgt_wrapper"> <tbody> <tr> <td height="10" style="line-height:1px; font-size:1px;" class="ttgt_hide"> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <tr> <td height="32" style="line-height:1px; font-size:1px;"> </td> </tr> </tbody> </table> </td> <td width="40" class="ttgt_spacer"> </td> </tr> </tbody> </table> <!--[if gte mso 9]> </v:textbox> </v:rect> <![endif]--> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table width="100%" border="0" cellspacing="0" cellpadding="0" align="center" class="mktoModule" id="divider_whited11364d4-8b3a-4b1d-9d89-bddeafc29238"> <tbody> <tr> <td align="center" valign="top"> <table width="650" border="0" cellspacing="0" cellpadding="0" align="center" style="width:650px;" class="ttgt_wrapper" bgcolor="#FFFFFF"> <tbody> <tr> <td class="ttgt_height" height="25" style="line-height:1px; font-size:1px;"> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <table width="100%" border="0" cellspacing="0" cellpadding="0" align="center" class="mktoModule" id="body_text"> <tbody> <tr> <td align="center" valign="top"> <table width="650" border="0" cellspacing="0" cellpadding="0" align="center" style="width:650px;" class="ttgt_wrapper" bgcolor="#FFFFFF"> <tbody> <tr> <td align="center" valign="top" style="padding:0px 25px 25px;" class="ttgt_pad2"> <table width="100%" border="0" cellspacing="0" cellpadding="0" style="width:600px;" class="ttgt_wrapper"> <tbody> <tr> <td align="left" valign="top" class="ttgt_dGray" style="font-family:Aptos, sans-serif; font-size:16px; line-height:22px; color:#333333;"> <div class="mktoText" id="body_text_text"> <p>Sales teams are rushing to adopt precise person-level behavioral insight to keep up with B2B buyers that have become more digital and self-directed than ever before. But without a clear path towards intent data adoption, businesses can put themselves at serious risk of further GTM performance declines.</p> <p><br /></p> <p>In our e-book, <span style="text-decoration: underline; color: #003cb2;"><strong><a href= "https://mkto.techtarget.com/MDk1LVBDTi03NTkAAAGeqn9YPu1T8KP4PbhAseSjBicnBaZ3op4FJuEOno5Ct-zIWPvR6y2yS_Vg4DyKbYVz4JbKNTo=" target="_blank" style="color: #003cb2; text-decoration: underline;" >Driving Intent Data Adoption within Your Sales Organization</a></strong></span>, we look into where teams should focus to drive faster intent adoption and how they can best implement high-quality intent data signals to get ahead. 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